THE RELEVANCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)


Department Of Business Administration » THE RELEVANCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)


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THE RELEVANCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

ABSTRACT

This research study was based on the relevant of corporate social responsibility (CSR) on organizational performance. The research work concentrated on the background of the study, which showed that there was a need for an economic of responsibility embedded in the business ethics of corporation which restrains individuals and organization from destructive activities on humanity and help redress societal problems, and the objective of the study which was to determine  the impact of public social responsibility on  organizational performance as well as determine the  extent to which CSR promote social and economic development in communities. More so, it considers the concept of corporate social responsibility and it benefits to the organization, community and government.

The survey research design and simple random sampling techniques was used and data collected were derived from questionnaires designed and administered on a sample of eighty three (83) management and staff of first bank of Nigeria plc, which were analyzed using simple percentage and chi-square. The test revealed that  corporate social responsibility has a significant impact on organization performance.

In conclusion, the relevant of corporate social responsibility on organizational performance is positive. From the presentation and analysis of data, it was established by the respondents that First Bank of Nigeria Plc has always attached importance to corporate social responsibility and at the same time its managements and staff has adhered strictly to guidelines.

Therefore it is recommended that:

Conduct regular meetings to discuss how to handle ethical issues and improve business and social responsibility in the community. By including diverse interests and perspectives, organizations tend to make effective decisions. Assign roles and responsibilities to specific individuals. This makes them accountable for putting ideas into practice. In this way, corporations contribute to society by both maximizing profit and contributing to social programs, such as donating time and money to charitable organizations.

TABLE OF CONTENT

                                                                                                PAGES

Title page                                                                                         i

Certification                                                                                     ii

Dedication                                                                                         iii

Acknowledgement                                                                           iv

Abstract                                                                                            v

Table of contents                                                                             vi – viii

CHAPTER ONE

INTRODUCTION

1.1    Background of the study                                                        1 – 2

1.2    Statement of problems                                                           2

1.3    Research questions                                                               3

1.4    Purpose of study                                                                   3 – 4  

1.5    Significance of the study                                                       4

1.6    Research hypothesis                                                             4      

1.7    Scope of study                                                                       5

1.8    Limitations of study                                                                5

1.9    Definition of terms                                                                  5

References                                                                             6

CHAPTER TWO

LITERATURE REVIEW

2.1  Definition of corporate social responsibility                            7

2.2  Why do corporation have responsibilities                               8

2.3   Types of responsibilities                                                         9 - 10

2.4  Approaches to corporate social responsibility                        10  - 12

2.5   Model of corporate social responsibility                                13 – 14

2.6  Areas of discharge of social responsibility                              14 – 15

2.7  Problems of neglect of corporate social responsibility          15 – 16

2.8  Benefits of corporate social responsibility                              16 – 17

2.9  Corporate social responsibility discharge by first bank

of Nigeria plc                                                                          18 – 22                      

2.10   social responsibilities and environment                                             23

2.11   Corporate social audit                                                                   24 – 16

2.12   Procedures when conducting a social audit                        16 – 17

2.13   Social and environmental accounting issues                                   27 –29

2.14    Environment management accounting and environmental  

          cost accounting                                                                          29 -  30

2.15   Social accounting                                                                     30 – 31

2.16  . Developments in social and environmental framework               31 – 32

2.17   Minimizing the threats to social costs and liabilities            32 – 33

2.18  Social and environmental failures                                        33 – 34

2.19   Investigative reports and professionalism                           34 – 35

2.20     Learning with and managing professional responsibilities through

case studies                                                                 35 – 36

Reference                                                                                37  - 38  

CHAPTER THREE

 RESEARCH METHODOLOGY

3.1   Introduction                                                                                       39 

3.2    Research design                                                                             39 - 40

3.3    Population of the study                                                                   40

3.4  Sample and sampling technique                                                      40

3.5  Method of data collection                                                                  41

3.6   Research instrument                                                                        42

3.7   Validity of the instrument                                                                 42

3.8  Reliability of Research instrument                                                    43

3.9    Procedures for the analysis of data                                               43 – 44

          Reference                                                                                        45

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1    Introduction                                                                                      46

4.2    Data collection and presentation                                                    46 -  52

4.3   Interpretation of data analysis                                                           52 – 54

4.4   Testing of hypotheses                                                                      55 – 56

4.5    Interpretation of result                                                                     57

References                                                                                      58    

CHAPTER FIVE

SUMMARY, RECOMMENDATIONS AND CONCLUSION

5.1    Summary                                                                              59 – 61

5.2     Conclusion                                                                            61 – 62

5.3     Recommendations                                                               62 – 63

5.4    Recommendation for future research                                  63

Bibliography                                                                          64 – 66

CHAPTER ONE

1.1        INTRODUCTION

Corporate social responsibility which is also known as corporate citizenship. Corporate responsibility or corporate social performance is a form of corporate self – regulation which is integrated into a business model

Corporate social responsibility trends to operate as built-in, self-regulating mechanisms under which a business will monitor and ensure it compliance with law, international norms and ethical prescription. A business or company assumes responsibility for the impact of activities on the environment, employees, consumer communities and other members of the public. In addition, a business has to proactively promote the interest of the public through voluntarily avoiding activities which are harmful, regardless of legality.  

Furthermore, business exercises extensive influence on our social and economic life styles. As social institution it is responsible to deliver a standard of living and maximizes life quality. Today, life quality means not only quality and quantity of consumer goods and services but also enriched quality of the life in the society and the environment.

There is also the demand for the social responsiveness of corporate organization, which means the ability and preparedness of the organization to relate they plan and policies to the social environment in mutually beneficial ways to eth organization and the society.

Business are expected to behave in socially beneficial ways particularly in relation to the physical environment, product, quality, of employee’s working life and removal of unfair discrimination in living and firing staff.   

1.2        STATEMENT OF THE PROBLEM

This research work is carried out to understand the relevant of corporate social responsibility on organization performance; the problem that triggered this study includes:

Inadequate enlightenment on the need for and purpose of corporate social responsibility on organization performance.   

1.3        RESEARCH QUESTIONS

Of what importance is corporate social                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            responsibility     What are the statutory duties of management in relation to corporate social responsibility? Does a corporate organization activity have impact on communities, the environment and society as a whole?   Does corporate social responsibility help corporate organization to succeed? Does corporate social responsibility increase profit? Does corporate organization have to be force to be socially responsible?

1.4          PURPOSE OF THE STUDY

To identify the factors that weakens the corporate social responsibility of an corporate organization. To find out if corporate organization has to be social responsible after paying tax. Is it compulsory for corporate organization to be corporate socially responsible? To examine the effect of corporate social responsibility on the organization performance. To examine critically the corporate social responsibility perform by First Bank of Nigeria Plc.

1.5        SIGNIFICANCE OF THE STUDY 

This study is of great importance to students, business organizations, consultants and the entire society. It will educate the in management of First Bank of Nigeria plc on the importance of corporate social responsibility and it role in achieving a better organizational image.   

Furthermore, it will establish the various ways of ensuring effectiveness of corporate social responsibility.

1.6 RESEARCH HYPOTHESIS

Ho:    Corporate social responsibility does not have a significant impact on organization performance.      

Hi:     Corporate social responsibilities have a significant impact on organization performance.

1.7 SCOPE  OF THE STUDY

The scope of study is limited to the case study, though the result will be  generalized. The questionnaire will be administered to the members of staff  of First Bank  of  Nigerian Plc.

1.8 LIMITATIONS OF THE STUDY

The availability of fund and time is very limited in carrying out this research work to a standard that will put a final pay on the issue.

Just to mention, that in this country of ours money companies are reluctant to  divulge information about their for the fear of intrusion, insecurity and the unhealthy competition they may pace. 

1.9 DEFINITION OF TERM   

Responsibility: The state,  pact or position of being accountable to somebody or for something.

Norms: standard pattern of behaviour

Environment: We means activities outside business firm which hinder or facilitate the achievement of the objective of such a business venture. 

REFERENCES

Asika, N. (1991): Research Methodology in the Behavioral        Sciences,  Ibadan: Longman Nigeria Plc. Bowen H.R (1953) Social Responsibility of businessman, New York:

          Harper  and Raw publisher Inc.

Bochholz. R (1991)Corporate Responsibility and Good Society from

          Economy to Ecology Business Horizon.

Institute of chartered accountants of Nigeria study Pack.     Financial Reporting and ethics. Chapter 12       Wikipedia, the free Encyclopedia, Corporate Social        Responsibilities and Its Approaches, Accessed on 7        September 2010.

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