Marketing Project Topics and Materials for Final Year Students

S/N PROJECT TOPICS
51. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR
52. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA, LAGOS STATE.
53. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)
54. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
55. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS (FMCG)
56. IMPACT OF ORGANIZATIONAL STRUCTURE ON INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
57. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE
58. BRAND PERSONALITY AND CUSTOMER LOYALTY
59. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS.
60. EFFECT OF SOCIAL MEDIA ON CONSUMEFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLISER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
61. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES: A CASE STUDY OF MTN NIGERIA PLC, CALABAR
62. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
63. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
64. PROMOTION AS A MARKETING TOOL IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIAN, PLC)
65. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF TOTAL NIGERIA PLC)
66. APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET ( A CASE STUDY OF OWODE MARKET OFFA, KWARA STATE).
67. MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)
68. SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)
69. PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
70. THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)
71. THE STANDARD COST ANALYSIS AS AN AIDS TO MANAGEMENT DECISION MAKING
72. SALES PROMOTION IS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCTS.
73. COST ACCOUNTING MODEL AS TOOLS FOR MANAGEMENT DECISION MAKING (A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN PLANT)
74. THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFORMANCE OF WORKERS IN AN ORGANIZATIONS IN NIGERIA (A CASE STUDY OF ISIN LOCAL GOVERNMENT AREA OF KWARA STATE)
75. THE SIGNIFICANCE OF MOTIVATION OF ENHANCING THE EMPLOYEE PERFORMANCE IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)
76. EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA (A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN)
77. THE IMPACT OF LIQUIDITY ON BANKS PROFIT IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF UNION BANK OF NIGERIA)
78. EFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET (A CASE STUDY OF THE ZAIN NIGERIA PLC)
79. BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCTS IN NIGERIA.
80. CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
81. AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)
82. AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA (A CASE STUDY OF MTN NIGERIA)
83. IMPORTANCE OF REPACKAGING AS A MARKETING STRATEGY FOR ENCHAINING MARKET PERFORMANCE AND ADDED MARKET VALUE TO A COMPANY’S PRODUCT
84. ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATIONS (A CASE STUDY OF JMK SUPERMARKET, ILORIN)
85. CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA (A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS
86. DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN).
87. THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY MARKETING FOCUS (A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA PHCN)
88. THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PERFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)
89. OPTIMUM PROMOTIONAL MIX AS AN EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY).
90. APPLICATION OF MARKETING CONCEPTS IN THE INDUSTRIES IN NIGERIA ( A CASE STUDY OF HOSTELLING INDUSTRY IN ILORIN).
91. THE INFLUENCE OF CULTURE ON CONSUMERS BUYING BEHAVIOR
92. THE EFFECTIVENESS OF PROMOTION IN THE MANUFACTURING INDUSTRY IN NIGERIA
93. THE EFFECT OF THE COST CONTROL AND COST REDUCTION STRATEGIES ON THE OVERALL PERFORMANCE OF FIRMS.
94. SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN)
95. THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE)
96. THE ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION
97. ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)
98. ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ENVIRONMENT (A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED. PRODUCER OF INDOMIE INSTANT NOODLES)
99. THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN NIGERIA (A CASE STUDY OF INTERNATIONAL TOBACCO I.T.C.)
100. THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF TOTAL NIGERIA PLC)

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